We do not fill seats. We select mastery.

Solae works with senior specialists who own their craft, judgment and reputation.

Apply as a Principal See How We Work

One principal per craft. One accountable architecture.

Clients should not fund a hierarchy built around learning on their account. Solae assembles experienced specialists around the mandate, with the founder retaining responsibility for the system and commercial decisions.

Who we choose

Mastery

exceptional in one craft, not passable at five.

Ownership

finishes the work and signs the judgment.

Commercial sense

understands the business consequence, not only the task.

Composure

reliable under real budgets and pressure.

Clarity

communicates decisions without performance or jargon.

Discretion

treats client information as private by default.

Current disciplines

Brand strategy and research

Paid media and performance creative

SEO, GEO and digital PR

AI operations and automation

CRM, lifecycle and retention

Copy, editorial and content systems

Design, development and digital products

Analytics and commercial measurement

Show the work that proves the claim.

Send the portfolio, case or system that best demonstrates what you do at principal level. Applications are reviewed directly; there is no recruiter layer.

Put yourself forward

One of the few?
Show us.

No recruiter in between.

Received. Thank you.

If there's a fit, you'll hear from the founder personally.

Not looking to join — but you know brands that need this? Introductions are credited, quietly →

Your referenceSG-JOB-0000