The questions serious owners ask before they choose.

Solae designs perceived value and the commercial systems that carry it into the market. The five practices cover Brand & Perception, AI Visibility & Authority, Demand & Conversion, AI Operations, and Platforms & Experience.

Neither description is complete. Brand creates preference; performance gives that preference a measurable path to act. We connect both inside one value architecture.

Hassan Raza leads diagnosis, architecture and commercial review. Senior specialists execute their disciplines. There is no junior account-management layer.

Yes. A focused problem can be scoped independently. The wider architecture is still considered so the solution does not create contradictions elsewhere.

Mandate pricing is scoped case by case — it depends on the problem, scope, senior time, production requirement and pace. Two prices are fixed and public: the Value Audit, the paid entry diagnostic, is AED 15,000 +VAT, credited in full against any mandate that begins within 90 days; and the Solae Visibility Engine is AED 7,500 (Current Edition) or AED 14,900 (Standing Edition), once, with no subscription. The Value Audit returns the recommended mandate structure and price before any commitment is made.

No. No honest firm can guarantee market behaviour or AI answers. We define the signals and actions we control, the outcomes we will measure and the uncertainty that remains.

Through a combination of commercial outcomes and behavioural indicators: branded demand, direct traffic, share of search, preference signals, conversion, price realisation, repeat behaviour and qualitative evidence. The measure depends on the mandate.

The client. Advertising accounts, analytics, customer data, creative files, websites, dashboards and documentation remain in the client’s name wherever technically possible.

Yes. We work across English and Arabic markets and treat Arabic as a strategic customer language, not a final translation step.

Yes. Solae is based in Dubai and serves companies across the UAE, Saudi Arabia and the wider GCC, with selected international mandates where there is a clear fit.

Senior attention has a real capacity limit. A short client list is the honest way to preserve founder involvement and decision quality.

Yes. We can lead the architecture, own a defined practice, advise the internal team or coordinate specialist partners. Responsibilities and decision rights are agreed before work begins.

The client keeps the assets, accounts, data and documented system. We complete an orderly handover rather than preserve dependence.

Personal referrals are appreciated and never secretly paid. Approved professional introducers can work under a written and disclosed arrangement funded from Solae’s fee.

Request a Value Audit. We review the company, the stated commercial problem and the likely perception or system gap, then respond with the most useful next step.