Home / The Value Audit
The entry diagnostic · Step 01 · RevealBefore you buy anything else,
buy the diagnosis.
The Value Audit is a principal-led, written diagnosis of where value is being lost between your company and the market — positioning, AI visibility, demand, conversion, customer experience and measurement. It ends in a priority map and the recommended structure, before any commitment is made.
AED 15,000 +VAT · two to four weeks · credited in full against a mandate · a small number each quarter
Why the diagnosis is the product
Strategy determines what not to build, buy or optimise.
Most companies do not suffer from a shortage of marketing activity. They suffer from a failure to translate genuine value into market preference — and then spend to compensate. The audit exists to stop that spend before it starts.
- Scaling the wrong assumption is the expensive path. Diagnosis usually costs less than a single quarter of media behind a system that leaks.
- Without a diagnosis, the media account becomes the diagnostic tool — the costliest one there is, and it never writes up its findings.
- The audit answers one decision in writing: what should we solve, in what order and why.
The honest part
We sell the diagnosis before the deliverable. Deliberately.
An agency that diagnoses free must sell you the cure to be paid — so the cure is always theirs to sell. A paid diagnosis owes you nothing but the truth. It is a written document, not a disguised pitch, and if the honest recommendation is that Solae is not the right structure, it says so.
Two ways to begin
Start free. Or start properly.
The Perception Snapshot
Free
a short written note · within five working days
- We personally review your website, one live campaign or channel, and what three AI assistants answer when your buyer asks about your category
- You receive a short honest note: the likely first problem, and a direct view of fit — both ways
- No deck, no automated score, no obligation — read and written by a person
- It exists so you can judge how we think before paying for the full diagnosis
The Value Audit · the full diagnostic
AED 15,000
+ VAT · credited in full against a mandate that begins within 90 days
- Two to four weeks, principal-led — interviews, field evidence, the full diagnosis
- The written report: the verdict, the perception gap, the machines’ answers in English and Arabic, the six systems judged, the 90-day priority map
- The recommended structure and price for any further work — decided by you, with the evidence in hand
- Everything is yours to keep and act on — with us or without us
What is included
Eight movements. Seven modules. One diagnosis.
- 1Leadership interviews and decision alignment — your account of value, priorities and frustration, taken seriously and quoted precisely.
- 2Business and customer evidence review — economics, offer, customer mix; the commercial baseline every later claim is measured against.
- 3Category, competitor and cultural context — the conventions everyone copies, and the ones worth rejecting.
- 4Brand, memory and perceived-value diagnosis — what the market can actually perceive, remember and justify paying for.
- 5Search, AI and authority benchmark — your buyers’ real prompts opened live in the assistants, in English and Arabic, with the sources they rely on.
- 6Demand, offer, conversion and loyalty review — the journey walked personally, end to end, including out of hours.
- 7Operating capability, technology and ownership review — where decisions wait, what is measured, what you actually own.
- 8The prioritised constraint map — 90-day actions and the longer-term architecture, in order of leverage.
What you receive
A written document your board can hold us to.
The verdict
What is weakening preference.
One page, first. Three findings with their commercial cost, and the single move we would make first — readable in three minutes, defensible for fifty pages.
The evidence
Things no one has shown you.
What the machines answer when your buyer asks — verbatim, dated, in both languages. What strangers retell after nine seconds on your homepage. The words your customers repeat that your website never uses. What happened to the enquiry we sent at 9pm.
The map
Ninety days, in order.
The six systems judged against fixed criteria, the constraint named, the equity that must not be touched — and a sequenced plan with owners and measures, not an activity list.
The boundary, printed in the report
Every claim names its baseline, window, source and method. AI findings are observed visibility on recorded prompts and dates — never a ranking promise. We guarantee the method, senior attention, transparency and ownership. We cannot honestly guarantee customer, market or AI behaviour.
The terms, plainly
The fee is AED 15,000 +VAT, disclosed here rather than discovered later. It is credited in full against any mandate that begins within 90 days of delivery — if we proceed together, the diagnosis cost you nothing. If we do not, you keep a document worth acting on with anyone.
A small number of audits run each quarter. Each takes senior time — that is the point of it — and capacity is protected for existing clients first. If the current quarter is full, we will tell you the date rather than lower the standard.
Private by default. Everything you share and everything we find is confidential; nothing is used publicly without written permission. And if the honest recommendation is that Solae is not the right structure for the mandate, the audit says so — we would rather be clear than manufacture a proposal.
Before you decide
The Snapshot is a view; the audit is a diagnosis. The Snapshot tells you the likely first problem — the audit proves what is weakening preference across the whole system, in a document with evidence your board can act on. Unpaid diagnosis has to be recovered somewhere, usually inside a proposal you cannot verify. We would rather charge for the truth and let you decide what to do with it.
Then the report says so, names the equity you should protect, and tells you what not to spend on — which is worth more than most plans. It has never yet happened that a system had nothing weakening preference; but the audit is paid precisely so it never needs to invent problems to justify itself.
In full, against any mandate that begins within 90 days of the report — Focused Build, Growth Mandate or Advisory. The invoice for that mandate is simply reduced by AED 15,000. No conditions beyond the 90 days.
A person — not software — looks at your website, one live campaign or channel, and what three AI assistants answer when your buyer asks about your category. You receive a short written note with the likely first problem and an honest view of fit, within five working days. It is deliberately basic: enough to show how we think, not enough to diagnose a business.
The founder, with the practice leads the diagnosis requires. The person who diagnoses the problem stays present in the decisions that shape the solution — that rule is part of the method, not a sales line.
Find the gap between your value
and the market’s perception.
Both doors lead to the same form. Choose the depth; we reply within two working days.
Commission the Value Audit Or request the free Snapshot first