Service · Creators

The right voices,
the right rooms.

Creators, social, PR and events — chosen by who actually watches and listens, run on terms that protect your brand, and tracked like any other channel. Not vanity. A line in the same monthly report as everything else.

IV · Influence

Creators, Social, PR & Events

Reach you can trust because we can see it working — picked on real attention, signed on real terms, and reported in plain numbers.

Most creator work falls down in two places: the wrong people get picked, and nobody owns what happens to the content afterwards. We pick by who actually watches, lock usage rights in writing before anything goes live, place PR where your buyers already read, and run events that send you home with content and customers — not just photos. All of it lands in one monthly report, next to paid and search, so you can judge it the same way you judge anything else.

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What you get

Creators & collabsSocial & communityPR placementEventsUsage-rights contractsPerformance tracking

How it's run

Terms first — usage rights, exclusivity and what's owed agreed in writing before any post.
Tracked like ads — creator and event spend lands in the same monthly update.
Senior hands — the people who pick the voices are the people who run the work.

How we work

Four habits that
keep it honest.

Influence gets sold on excitement. We run it on evidence — the same discipline we bring to every other channel.

Chosen by who actually watches

Follower count is the easiest number to buy and the least worth having. We look at who genuinely watches and listens — real watch-through, real saves, real comments from real people, and whether their audience is even yours. A tight creator with the right 20,000 beats a loose one with a million almost every time.

Usage rights, agreed up front

Before a single post goes out, the contract is clear: where you can use the content, for how long, on which channels, and whether the creator can work with a rival next week. That means a great piece can run as a paid ad for months, not vanish after 24 hours — and you never get a surprise invoice for using your own campaign.

PR placed where buyers read

A clipping nobody sees does nothing. We place stories in the titles and feeds your customers already trust, write them so an editor actually wants to run them, and aim for coverage that earns links and gets quoted — which feeds search and the AI answers too, not just the scrapbook.

Events that come back with more

A launch or dinner shouldn't end when the lights go up. We plan the room to send you home with a month of content, a list of warm customers, and stories worth placing — so the spend keeps paying out long after the night itself.

What lands in the report

Tracked like
any other channel.

Creator and event budgets aren't a separate world. They sit in the same monthly update as paid and search, judged on the same plain questions.

What it cost — fees, gifting, production and event spend, all in one place, in USD.
What it reached — real attention, not follower counts: views that finished, saves, shares and genuine comments.
What it earned — sign-ups, sales and enquiries tied back to the work wherever we can track them honestly.
What you now own — the content, the rights, the press links and the customer list the work left behind.

Common questions

Before you
ask.

How do you pick creators if not by follower count?

By attention and fit. We look at who actually watches a creator through to the end, who saves and shares, and whether their audience is the kind of person who'd buy from you. A smaller creator whose audience trusts them and matches yours will almost always outwork a big account with shallow reach.

Who owns the content after a campaign?

You do, on the terms we agree before anything goes live. Every contract spells out where you can use the content, for how long, and on which channels — so a strong piece can run as a paid ad for months instead of disappearing after a day, with no surprise fees for using your own work.

Do you handle PR as well as creators?

Yes. We place stories in the titles and feeds your customers already read, write them so editors want to run them, and aim for coverage that earns links and quotes. Good press helps search and the AI answers too — not just the clippings folder.

What makes an event worth the money?

What it leaves behind. We plan the room so you go home with a month of content, a list of warm customers and stories worth placing — so the spend keeps paying out well after the night, rather than ending when the lights come up.

How do I know it actually worked?

It shows up in your monthly report, in USD, next to every other channel: what it cost, the real attention it earned, the sign-ups and sales we can tie to it, and the content and rights you now own. No separate dashboard, no vanity metrics on their own.

Now taking on new brands

Put the right voices
to work.

Tell us where you want to grow, and we'll send back a clear plan — creators, social, PR and events, run on terms that protect your brand and tracked like everything else. We keep our roster deliberately tight, so every brand gets real senior attention.

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The right voices,the right rooms.