Solae Global

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06 · How We Work

Four steps, in order —
from getting your story right to steady, lasting growth.

A clear set of steps, so you always know where you are and what comes next. Every step leaves you with something you keep — and the founder is in the room the whole way through. We keep our roster deliberately tight, taking on a few brands at a time so each one gets real senior attention.

Step 1 · Weeks 1–2

Look

We go through everything you have now — ad accounts, your site, your listings, your content, your tracking, and where your brand shows up — and find where you're losing growth.

You keep: a written growth plan with targets, budgets and clear owners

What happens

  • A close look at your ad accounts and sales path across every active platform
  • A review of your site, listings and content — English and Arabic
  • A check that your tracking is working and counting the right things
  • A read on your competitors and how often AI tools name you
  • A talk with your leadership about the numbers behind the business
Step 2 · Weeks 3–6

Set up

We sharpen your story, lay out the path from first click to sale, brief the creative, and get tracking working properly — the groundwork most agencies skip.

You keep: a clear setup that accounts for every dollar you spend

What happens

  • Tracking rebuilt properly before a dollar is scaled
  • A full path mapped out: from first discovery to the sale
  • Creative direction and a first round of ads to test
  • Listings and the basics that help search and AI find you
  • One report everyone trusts as the single source of truth
Step 3 · Weeks 6–12

Launch

Ads, content, your online store and customer follow-ups all go live together. We put more behind what's working, cut what isn't, and you see both in the monthly update.

You keep: a monthly update in plain language, numbers first

What happens

  • Campaigns live across the platforms we agreed on
  • A monthly update — plain language, numbers first
  • Budget moved to what's working, written down each time
  • Customer follow-ups and repeat-buyer messages switched on
  • Creator and PR work timed to run alongside the ads
Step 4 · Ongoing

Build on it

Your search and GEO (getting picked by AI) standing, your repeat buyers and your creator partners keep growing quarter after quarter — the part of growth you own, not rent.

You keep: results that outlast any single campaign

What happens

  • A fresh plan each quarter, checked against your Step 1 targets
  • We track how your search and AI visibility keep growing
  • We hand over the playbooks as the systems settle in
  • We check capacity together: grow the work or hold steady
  • A yearly fresh look to reset the bar
The Rhythm

What every month looks like.

Now taking on new brands

Let's turn the method
into your results.

Tell us where you want to go, and we'll send back a clear plan to get there.

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