Drops, seasons and selling through stock — the calendar is the plan. Buy too much attention before the stock lands and you waste it; arrive a week after the drop and you're discounting what should have sold at full price. The whole job is timing demand to inventory.
A fashion brand isn't graded on impressions. It's graded on whether the stock sold, at what price, and how fast. So we plan backwards from the calendar: what's dropping, how much of it there is, and when it needs to be gone. Paid social and search build the heat into a drop, email and CRM bring your existing buyers back first, and creators carry the look to people who trust their taste. The aim is one peak that lands when the stock does, so you sell through at full price instead of marking down what arrived too late to a crowd that showed up too early.
Marketplaces are a second shop with their own rules. We manage your presence on them as a real channel — listings, content, the paid placements that move stock — without letting the marketplace own the relationship with your customer. Your own store and your own list stay the centre, because that's where the margin and the repeat business live. The marketplace earns its place when it sells what your own channels can't reach, not when it quietly trains your best customers to wait for someone else's discount.
Influence is a programme, not a one-off post. We build relationships with the right creators, brief them properly and let their judgement carry the look — then read the result in sell-through, not in likes. Across all of it, the reporting ties back to the numbers a merchant actually watches: sell-through rate, full-price share, return on ad spend and the cost of bringing a customer back a second time. Reported monthly, in plain language, so you always know which drop paid and which one just photographed well.
Backwards from the date. We build heat in the days before, peak demand the moment stock is live, and keep enough budget held back to clear the tail without crashing the price. The point is one peak that lands when the stock does — not attention spent a week early on product nobody can buy yet.
Both, with your own store and list at the centre. Marketplaces reach buyers you can't, but they own that customer, not you. We manage marketplaces as a real channel while keeping the margin and the repeat business on the channels you control.
By sell-through, not by likes. We treat influence as a programme — the right creators, briefed properly, given room to carry the look — and read the result in stock sold and customers brought in. A post that looks great and shifts nothing isn't a win.
The ones a merchant watches: sell-through rate, full-price share, return on ad spend and the cost of a repeat purchase. Reported monthly, in plain language, so you know which drop paid and which one just photographed well.
Tell us about your brand and your calendar, and we'll send a clear, written plan for timing demand to your stock. We keep our roster deliberately tight, so every brand gets real senior attention.
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